Website / Brand Identity
Nova
Nova
About
A complete brand identity and website redesign for an emerging AI startup. The project focused on translating complex technical capabilities into a clear, human-centered digital experience that builds trust and drives enterprise engagement.
Client
Nova Technologies
Date
January — March 2024
Services
Website / Brand Identity
Project Gallery
Nova homepage hero
Hero section with animated product narrative
Nova brand identity
Brand identity system and typography
Nova responsive layouts
Responsive layouts across breakpoints
Our Approach
- 01Conducted in-depth stakeholder interviews and competitive analysis to define brand positioning.
- 02Developed a modular design system with a focus on accessibility and performance — achieving 98 Lighthouse score.
- 03Built the frontend with Next.js 15 and implemented dynamic content sections powered by Sanity CMS.
- 04Used Framer Motion for micro-interactions that guide users through the product narrative without overwhelming them.
Challenges
- ✕Balancing a highly technical product narrative with an approachable visual tone required multiple rounds of iteration on the messaging hierarchy.
- ✕The client's existing brand assets were fragmented across teams — we had to consolidate and standardise before any design work could begin.
- ✕Performance targets (Lighthouse 95+) meant we had to be aggressive with code-splitting and image optimisation from day one.
Client Feedback
“They didn't just build a website — they helped us discover who we are as a company. The process was rigorous, collaborative, and the result exceeds everything we imagined.”