Website / E-Commerce
Orbit
Orbit
About
A premium e-commerce experience for a furniture brand that bridges the gap between physical showroom and digital shopping. The site needed to convey the tactile quality of materials through screen-only interactions.
Client
Orbit Spaces
Date
October 2024 — January 2025
Services
Website / E-Commerce
Project Gallery
Orbit homepage
Editorial e-commerce homepage
Orbit product configurator
Real-time 3D product configurator
Orbit lookbook
Editorial lookbook section
Our Approach
- 01Designed a hybrid browsing system that lets users explore by room, material, or designer — three interconnected navigation modes that feel cohesive.
- 02Built a custom product configurator with real-time 3D preview using WebGL, allowing customers to see materials and colours in their own space via AR.
- 03Implemented a editorial lookbook section that blends e-commerce with content, driving 23% higher time-on-site for users who engage with it.
- 04Optimised the checkout flow to four steps with instant payment processing, reducing cart abandonment by 18% compared to the previous site.
Challenges
- ✕The 3D configurator had to run smoothly on mobile devices — we spent three weeks optimising texture sizes and LODs to hit 60fps on mid-range phones.
- ✕Inventory data was scattered across three legacy systems. We built a middleware layer to normalise and sync inventory in near-real-time.
- ✕The client's editorial team wanted total flexibility in layout without touching code. We built a custom block editor in Sanity that took six iterations to get right.
Client Feedback
“Our customers describe the online experience as 'like being in the showroom.' That was exactly the brief, and they delivered beyond it.”