Digital Marketing
Pulse
Pulse
About
A digital marketing strategy and execution for a health-tech startup launching their consumer wellness app. We handled everything from campaign strategy to landing page design to performance analysis.
Client
Pulse Health
Date
September — November 2023
Services
Digital Marketing
Project Gallery
Pulse campaign landing page
High-converting landing page design
Pulse social creative
Social media campaign assets
Pulse analytics dashboard
Performance analytics and attribution
Our Approach
- 01Developed a multi-channel campaign strategy across paid social, content marketing, and strategic partnerships with wellness influencers.
- 02Designed and built a high-converting landing page with A/B-tested variants that achieved a 12.4% conversion rate above industry benchmark.
- 03Created a content engine producing weekly data-driven articles, growing organic traffic by 340% over three months.
- 04Implemented comprehensive tracking and attribution modelling, giving the client full visibility into CAC and LTV by channel.
Challenges
- ✕The health-tech space has strict advertising regulations — every piece of copy had to be reviewed for compliance, slowing iteration speed significantly.
- ✕Launch coincided with iOS privacy changes that broke our attribution model. We had to rebuild tracking infrastructure mid-campaign.
- ✕Influencer partnerships required careful vetting: we screened 80+ candidates to find 6 who genuinely aligned with the brand's values.
Client Feedback
“They brought strategic rigour to a space that's usually driven by gut feelings. We finally understand what's working and why.”